Ben Kinney has developed an expert process for following up with Valuations Leads if they've filled out all their contact details or not.
Valuation Address-only leads:
I am so happy you answered. I was calling to apologize because I just was notified that someone had requested information on the value of their home for (insert address) and for whatever reason the website failed or you didn't leave the correct contact information so I looked up your information and wanted to reach out quickly so that you didn't think we dropped the ball.
Most people request information from our home value tool because they are either considering selling their home in future or thinking about refinancing? Which one are you?
Script for Full Complete Lead (with contact info)
Additional apology script for a full valuation lead/a lead that the client provided all contact information:
I am so happy you answered. I was calling to apologize because I just was notified that someone had requested information on the value of their home and the value range we gave you was too broad and obviously not as valuable to you as it could be. The reason for this is that we were missing some details about your home that we need to give you an more accurate assessment.
So I wanted to reach out quickly so that you didn't think we dropped the ball and help your identify the current market value.
Before I get some additional details let me ask you a question - Are you considering selling your home or thinking about refinancing?
REMEMBER: If you don’t get an appointment offer set them up for free on Brivity CMA market reports.
“By the way we have a free and valuable service for your neighborhood where we can email you weekly, by weekly, or monthly when ever a new home comes on the market, when ever a home goes pending, and when ever one sells (if your mls allows if not we can send them off market properties which includes pending, sold, and expired / withdrawn homes).
The key to success in valuation leads is following up and converting these leads to a would sell list and that list to appointments and those appointments to listings. The agent who communicates the most and provides the most value (market data) wins.